Consumer Psychology provides the necessary knowledge to understand consumer decision-making processes. Students will gain the ability to discern the internal and external variables related to consumers’ purchase behavior, allowing them to develop better marketing action.

Prerequisite: MAN 260 

This course furnishes knowledge in the application and processes of international laws, which affect participants in international commerce. Students will learn to abide by and operate under international treaties and rules for the exchange of goods and services, along with learning international nuances.

Prerequisite: LAW 110

International Marketing provides the skills to develop commercialization strategies from the point of view of an export-focused company. The course uses a series of cases which exemplify the adaptation and development of products for international markets, the structure of export pricing, market entry strategies and the selection of distribution channels, the international promotion of goods and services, and international market segmentation.

Prerequisite: MAN 260

The Marketing I course examines the basics of marketing concepts in accordance with modern techniques. Marketing—informed by market research and behavioral psychology—is the process through which a company guides and meets consumer needs to deliver goods and services. This course provides the tools to identify a product or service’s competitive advantage to design appropriate marketing strategies.

Prerequisite: Academic Advisor Authorization

The Electronic Commerce or e-Commerce course exposes students to the legal aspects of security and privacy under which e-commerce is conducted. Within this framework, students will analyze business problems to offer possible solutions. The course will also identify and explore the opportunities generated by this business model.

Prerequisite: MKT 330

This course provides the student with the ability to develop a marketing strategy by employing a comprehensive and current vision of market needs combined with a practical approach, which allows students to design and develop an effective commercial process and measure its impact.

Prerequisite: MKT 330

Distributions & Logistics provides the student with the ability to comprehend the factors and procedures that compose logistics systems. The activities involved in logistics comprise a system that binds production and markets bridging the separation of time and distance. Logistics administration and supply chain management includes the functions of purchasing, production, transportation, storage, distribution, and client services.

Prerequisite: MKT 310

This course looks at the individual tools of marketing communications, specifically, the tools of sales promotion and personal selling, which are the most immediate promotional tools, and both attempt to create or cause an immediate sale. This course emphasizes the need for integrated marketing communications plans, the interaction between the different tools of promotion, sales promotion, personal selling, and promotional campaigns.

Prerequisite: MKT 350

Product Development examines concepts, skills, attitudes, and values necessary to successfully manage a structured process that allows for the creation of innovative, globally competitive, high-quality products while maintaining awareness of environmental impacts.

Prerequisite: MKT 330

This course examines the concepts of Industrial Marketing, as well as the way in which students interact in a dynamic business environment. Industrial Marketing integrates the activities involved in the commercialization of products and services to other businesses, which in turn, utilize them as input and materials necessary to the operation of their enterprises.

Prerequisite: MKT 350

Market Research introduces the management of activities required to obtain market information usable in decision making. This course teaches how to study consumer behavior to detect needs and how to satisfy them, and how to identify purchase habits such as time, place, or preferences. The objective of market research is to obtain and interpret the data to support marketing strategies needed to sell a product or group of products, ultimately meeting unsatisfied or not-yet-discerned consumer demand.

Prerequisite: MKT 330

This course provides the student with the ability to understand and comprehend the diverse management techniques of the sales force with a practical focus using the knowledge and application of concepts, principles, and techniques of the area.

Prerequisite: MKT 370

Market Studies provides the necessary concepts that will make students go in depth from a practical point of view, in advanced qualitative and quantitative aspects of the area of market research, emphasizing new techniques developed for the analysis of information.

Prerequisite: MKT 400

The Marketing Planning course teaches the techniques and tools that will allow students to develop the main challenges in strategic planning, especially to incorporate strategic thinking, to search competitive advantage by linking the leader´s vision to corporate practices, the development of departmental strategies, and the incorporation of business plans taking advantage of the opportunities permitted through technological development.

Prerequisite: MKT 350

Advertising provides the student with the ability to acquire the necessary knowledge to comprehend advertising concepts, their place in marketing, their history, and environmental factors. The course also examines the involvement of management in organizing the process and understands the role of the advertising agency as a fundamental element.

Prerequisite: MKT 350

This course provides the student with the knowledge of marketing intangibles, learning, analyzing, and applying their differences in relation to theory and conventions in traditional marketing. Additionally, this will integrate the relationship of the above concepts into the ¨philosophy of service¨ that seeks to use commercial actions to maximize the satisfaction of a client or user.

Prerequisite: MKT 350

Advertising Campaigns examine the necessary components of general advertising strategies, media, and creativity. This course teaches skills required for the development of expertise needed in the professional performance in the advertising area, the creation of an advertising campaign for an enterprise, integrating all the concepts, techniques, and skills in a real and concrete application.

Prerequisite: MKT 420

This course combines theory and practice to identify and develop the potential and necessary skills of the entrepreneur, presenting tools for planning, organizing, and implementing creative and innovative activities. These concepts strengthen entrepreneurial potential through the development of skills to create, plan, and put an innovative project into practice.

Prerequisite: MAN 240

Financial Analysis provides the knowledge of companies’ different financial statements: balance sheets, profit and loss, cash flow statements, consolidated statements, notes, etc. This course provides the tools to understand financial statement entries and how those are derived, allowing the student to understand both explicit and implicit information. This knowledge permits the financial analysis of an enterprise to be used to forecast future behavior.

Prerequisite: FIN 310

This course requires that students develop a business idea, create a business plan, and prepare a feasibility analysis. A project requires the search for a feasible solution to a business problem within the world’s fluctuating economy. Managers must search for alternatives that ensure successful results, requiring research on target areas. Evaluation tools are provided to properly assess the viability of any proposal.

Prerequisite: MAN 340

Point of Sale Marketing provides the necessary concepts to manage the point of sale using techniques that motivate the consumer in cost-effective ways, benefiting both the retailer and manufacturer. Product placement, display, promotion, and their effects on sales are studied and analyzed.

Prerequisite: MKT 420

This course helps the student develop the minimum skills required that will allow them to comprehend the strategic and operational dimension of marketing and the ways and mechanisms of their application within the global reality and context.

Prerequisite: MKT 350